Women executives in particular can benefit from a purposeful approach to creating their brands.
Many successful women executives, after careers filled with leadership and innovation, are almost invisible to the world outside their organizations. Performance alone cannot move them to the next level…their own “Act III.”
Women work differently than men.
Men are typically more focused on connections and visibility. “Men generally rely on networks, mentors and other people to help them up the corporate ladder; women instead report they observed others to inform their individual sense of leadership.”
Women:
- Face deeply rooted barriers
- Are less comfortable with self-promotion
- Are often not seen as visionary
- Spend time on performance, not bonding
For women, evoke uses a unique approach informed and led by women executives themselves. We acknowledge the natural caution women feel for self-promotion and involve evoke’s women communication professionals to strike the proper balance.